Don't Believe The Hype
From Roses to Streetwear: How HypeKills Blossomed
My roots run deep in family. Growing up in Manhattan, I witnessed the vibrant tapestry woven by my African-American mother and first-generation Ecuadorian father. A love for heritage blossomed amidst the aroma of my grandmother's cooking and the flicker of soccer matches on TV.
But my entrepreneurial spirit truly bloomed in Queens. Inspired by Public Enemy's "Don't Believe the Hype," I yearned to create something meaningful. A chance encounter with a "Hype Kills" hat in LA on Fairfax Avenue became a defining moment. It was a sign, a call to action.
HypeKills wasn't just a brand; it was a voice. Launched in 2015, it celebrates the vibrant culture, the energy of the sneaker game, and the stories whispered in every stitch. It's a tribute to streetwear pioneers, a space for creativity, and a reminder to forge your own path – all while staying true to your roots.